I read one story about a guy getting arrested for lighting fires.вЂ” Joe Rogan September 18, 2020.turned out to be true, but the other shit I read about people getting arrested for lighting fires in Portland was not true. I was very irresponsible not looking into it before I repeated it. That turns out to not be true. That conspiracy theory had already been debunked by several mainstream news sources by the episodeвЂ™s publication, and while RoganвЂ™s citation of the claim seemed to be more of an aside contributing to the flow of the episodeвЂ™s conversation on MurrayвЂ™s вЂњmadness of crowdsвЂќ ideas, the whole thing nonetheless added up to a situation where a piece of misinformation вЂ” which might be inflammatory or harmful, depending on how you interpret the impact mechanics of misinformation вЂ” ended up being spread further by an extremely popular podcast thatвЂ™s now being paid for, hosted, and distributed by a major audio streaming platform.RoganвЂ™s recitation of the conspiracy theory turned out to be inadvertent, and to his credit, Rogan issued an apology over his social media accounts the next day, explaining that he had been misled by an article that he had read.HereвЂ™s the version of the statement that went out over Twitter:I fucked up on the podcast with Douglas Murray and said that people got arrested lighting fires in Portland. On Thursday, The Joe Rogan ExperienceВ published an episode with Douglas Murray, the conservative British political commentator, in which Rogan repeated a claim, derived from a conspiracy theory, that вЂњleft-wing peopleвЂќ have been arrested for intentionally causing wildfires in Oregon. As discrete events, they donвЂ™t quite push the point just yet, but they do sketch out the broad shape of what Spotify will have to deal with as it negotiates a new identity and set of responsibilities that come with its modern programming efforts.The first involves a brush with misinformation.

But now that heвЂ™s on this deal with Spotify вЂ” said to be worth over a hundred million dollarsВ вЂ” you have to imagine that the calculus shifts at least a little bit. As I understand it, thatвЂ™s kinda part of his appeal to his listener base: the guy says what he wants, and heвЂ™ll own whatever that begets him. I reckon, as we drift deeper into the muck, thereвЂ™s a real possibility that it might get harder for people to square the Spotify that has an exclusive deal with the ObamasВ with the Spotify that has an exclusive deal with Joe Rogan.ItвЂ™s also worth noting that this whole situation about Joe Rogan and speech was one thing when The Joe Rogan ExperienceВ stood independent on the open podcast ecosystem, with Rogan shouldering the risks and costs of his speech by himself. But thereвЂ™s a certain quality to SpotifyвЂ™s public visibility and narrativeВ that suggests the distributor neutrality option might be more challenging for this decidedly more вЂњmodernвЂќ media company in the social context of 2020. After all, Spotify does share a market with iHeartMedia, which distributes both Pete ButtigiegвЂ™s podcastВ and a galaxy of right-wing talk radio programming, including the misinformation-rich Rush Limbaugh. What if the claim was murkier, or less solidly debunked? Would Spotify have left the episode up? Would it have added contextualizing indicators on the platform? And what would SpotifyвЂ™s stance be if public criticism were levied at greater intensity and volume against Rogan? Would it feel moved to defend Rogan, or seek to evoke some sort of distributor neutrality stance? The latter is a possible option, theoretically speaking.

Citing three anonymized sources, the report highlighted a recent company town hall meeting in which some employees raised concerns and submitted questions over RoganвЂ™s history with comments deemed transphobic. Last Wednesday, Motherboard published a reportВ that draws attention to what appears to be an emerging tension between SpotifyвЂ™s workforce and its leadership over content substance. Kudos to that reader for the imagination, but I donвЂ™t think IвЂ™d go thatВ far.Anyway, all these questions carry over to the second thing that happened over the past week. Back when the Rogan deal was first announced, a reader wrote in suggesting a scene in which Spotify rides out the length of the deal, extracting as much value as it can while weathering whatever storms it will bring as much as possible, before letting The Joe Rogan ExperienceВ go. At this point, IвЂ™m not quite certain which is more likely, though if you gave me house money to bet with, IвЂ™d go with the latter.(ThereвЂ™s a third wildcard outcome scenario, if you really wanna get five-dimensional chess here.

The second thing is the growing labor movement within Spotify. The first is whether Spotify will more clearly design a set of policies about speech on its platform, whether the platform will stick closely to it, and whether those policies will sit well with Rogan. The fundamental question, in my mind, is how exactly Spotify вЂ” the platform andВ the publisher вЂ” will try and define its relationship to its own content, and the extent to which it will take responsibility for it in the eyes of the audience, the public, and its own employees.As we move forward in time, there are two specific things that IвЂ™d keep an eye on in relation to this thread. It just means we made a different judgment call.вЂќ (He also told employees not to leak the conversation to the media, but, uh, here we are.)One has to imagine that this is only the first sparks of a much bigger fire, and there will almost certainly be many, many more judgment calls to come. The fact that we arenвЂ™t changing our position doesnвЂ™t mean we arenвЂ™t listening. What is your message to those employees?вЂќ one question read.There have been several examples of Rogan making such comments over the years, but more recent instances include an episode earlier this summer that saw Rogan bringing on Abigail Shrier, whose book вЂњIrreversible DamageвЂќ has been criticized for describing gender dysphoria as a вЂњsocial contagion,вЂќ and another episode just last week, which featured Rogan making a crude joke about Caitlin Jenner and the Kardashians.According to Motherboard, Spotify CEO Daniel Ek acknowledged that вЂњa total of 10 meetings have been held with various groups and individuals to hear their respective concerns.вЂќ Ek additionally commented upon the specific Abigail Shrier guest spot: вЂњJoe Rogan and the episode in question have been reviewed extensively.

Their first project will be a true crime/con scandal story, natch. To my knowledge, those episodes remain absent on Spotify, and there hasnвЂ™t appeared to be much clarity or movement on this particular issue since.вћЅ Sony Music Entertainment has announced a development partnership with Campside Media, the podcast studio founded by magazine journalists Josh Dean, Vanessa Grigoriadis, Matt Shaer along with screenwriter-producer Adam Hoff. Many of those missing episodes featured some of the showвЂ™s most controversial guests, like the conspiracy theorist Alex Jones, and this fact triggered some amount of conspiratorial speculation over platform censorship. Now itвЂ™s time to see whether it can shoulder the risk.One last thingвЂ¦В IвЂ™d be remiss if I moved on without bringing up the earlier story about certain Joe Rogan episodes being unexpectedly absent on the platformВ when the show was finally added to Spotify at the top of the month.

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